Tom’s Responsibilities as CEO

Here’s the current list of responsibilities that I’m spending my time on.

See something listed that I’m no longer doing, or think there’s something missing from the list below? Drop me a Slack message so I can update this page.

See also the CEO role description and my How I work doc.


I’m the line manager for:

  • Daisy
  • Siobhan
  • Ross
  • Zoe
  • Petya
  • Dee
  • Jenny B

We have weekly 1:1s, and I support them through 360 feedback rounds, performance reviews, their PDPs, as well as help guide and advise their work, career, and any challenges they’re facing.

Company Leadership

  • I have monthly or quarterly 1:1s with all leaders who don’t report to me directly.
  • I own the company leaders standup Geekbot which people complete weekly.
  • I own the monthly leaders’ all hands.


  • I lead the overall development, communication, and implementation of company strategy.


  • The VP of People and Culture reports to me.
  • I have a welcome call with every new starter.
  • I’m available for ad-hoc 1:1s with everyone in the company.
  • I have regular 1:1s with others in leadership roles who don’t report to me as their manager.
  • I’m often involved in emergent or ongoing people issues, including people leaving, performance issues, health issues, or anything else.


  • The Director of Business Operations reports to me.
  • I work closely with the team to monitor and make decisions as needed around cashflow planning, short-term funding, and expense decisions. I stay aware of our financial position, account standing with our main clients, how different scenarios could play out etc.

Professional Services & Project Management

  • The Director of Delivery, Head of Allocations, and Project Management Discipline Lead report to me.
  • I make sure I have an awareness of all key projects, accounts, how each region is doing, and our allocation challenges.
  • I’m the ultimate escalation point for client issues and internal client services issues although they follow an escalation path before coming to me.

Communication & Presence

  • I’m always available on Slack and regularly chat to people 1:1 or in channels.
  • I record a bi-weekly internal podcast.
  • I write a fortnightly company update.
  • I facilitate/attend the monthly Town Halls and answer questions that people submit.
  • I read almost everything that gets posted internally and stay broadly aware of everything that’s happening and what the status, successes, and challenges are across all areas.


  • As CEO I take calls or meetings with people external to the company.
  • I sometimes participate in interviews or podcasts.
  • I attend conferences and other events.
  • I talk to key clients and sometimes participate in sales and or partner calls.


I typically have several internal projects in-progress that I’m leading, I track these in the Executive Team GitHub Repo.