Tom’s Responsibilities as CEO

Here’s the current list of responsibilities that I’m spending my time on.

See something listed that I’m no longer doing, or think there’s something missing from the list below? Drop me a Slack message so I can update this page.

See also the CEO role description and my How I work doc.


I’m the line manager for:

  • Daisy, Executive Assistant to the CEO
  • Siobhan, COO (Agency)
  • Ross, CRO
  • Zoe, VP of Finance

We have weekly 1:1s, and I support them through 360 feedback rounds, performance reviews, their PDPs, as well as help guide and advise their work, career, and any challenges they’re facing.

Executive Team

I lead the company executive team, which owns company strategy and execution and is the ultimate escalation point for all emergent issues and accountabilities.

  • We meet monthly for comprehensive run through and then often ad-hoc each week as we work together on projects, changes, and challenges.


  • I have a welcome call with every new starter.
  • I’m available for ad-hoc 1:1s with everyone in the company.
  • I have regular 1:1s with others in leadership roles who don’t report to me as their manager.
  • I’m often involved in emergent or ongoing people issues, including people leaving, performance issues, health issues, or anything else.


  • The VP of Finance reports to me.
  • I work closely with the team to monitor and make decisions as needed around cashflow planning, short-term funding, and expense decisions. I stay aware of our financial position, account standing with our main clients, how different scenarios could play out etc.

Communication & Presence

  • I’m always available on Slack and regularly chat to people 1:1 or in channels.
  • I record a fortnightly internal podcast.
  • I write a fortnightly company update.
  • I facilitate/attend the monthly Town Halls and answer questions that people submit.
  • I read almost everything that gets posted internally and stay broadly aware of everything that’s happening and what the status, successes, and challenges are across all areas.


  • As CEO I take calls or meetings with people external to the company.
  • I sometimes participate in interviews or podcasts.
  • I attend conferences and other events.
  • I talk to key clients and sometimes participate in sales and or partner calls.


I typically have several internal projects in progress that I’m leading, I track these in the Office of the CEO GitHub Repo.