- Start with trust, and be trustworthy
- Act with kindness
- Our culture of freedom relies on accountability
- Have the courage to aim higher
- Work in the open, welcome discussion
- Learn continuously and grow together
- Everything is driven by people
- Focus on the positive, face the negative
- Good today is better than perfect tomorrow
- Strive to be globally conscious
- Have a meaningful impact
- Take responsibility for the whole company’s success